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THE FUTURE OF THE AUTOMOTIVE INDUSTRY IS TAKING SHAPE AT MICHIGAN STATE

“WE ARE EXCITED TO SHOWCASE THIS HOLISTIC APPROACH AND INVITE PARTNERS TO JOIN US AS WE WORK TO REVOLUTIONIZE THE WAY PEOPLE AND GOODS MOVE THROUGHOUT THE WORLD.”

— SATISH UDPA, an engineering professor and former dean of the College of Engineering, who recently returned to the lab after serving as MSU’s acting president
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COLLEGE OF ENGINEERING

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ENGINEERING MOBILITY RESEARCH

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  • Mobility research within the College of Engineering is focused on developing integrated systems of communication and control for autonomous and connected vehicles and their environment.
  • Research is advanced in specialized units, including CANVAS, the Composite Materials Structure Center, the Composite Vehicle Research Center, and the IACMI scale-up research facility (SURF) in Detroit’s Corktown.
  • Student Organized Autonomy Research Group (SOAR) is a student organized research organization under the CANVAS umbrella.
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STUDENT VEHICLE COMPETITION

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COVID-19 RESPONSE

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Irene Xagoraraki

Measurement and prediction of SARS-CoV-2 in wastewater, partnering with Detroit.

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Ricardo Mejia-Alvarez

Mejia-Alvarez, assistant professor of mechanical engineering, and his team created an experimental mechanical ventilator using parts costing about $200.

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ADVANCEMENT CORPORATE PARTNER CONTACT

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JENNIFER JENNINGS

ASSOCIATE DIRECTOR OF DEVELOPMENT,
COLLEGE OF ENGINEERING

Office: (517) 355-8339  
Cell: (810) 874-6332
jjenning@msu.edu

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ELI BROAD COLLEGE OF BUSINESS

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SOCIOMOBILITY

Connected and autonomous vehicles (CAVs) are being deployed on public roads. CAV technology is an example of a broader phenomenon: “Intelligent, interactive, and highly networked machines — with which people increasingly share their autonomy and agency — are a growing part of the landscape, particularly in regards to work” (NSF, DCL 17-065). It remains to be seen how quickly CAVs will be deployed (when, where, in what form), but now is the time to begin studying them.

History shows that revolutionary change in transportation systems can have far reaching social, economic, legal and ethical implications. The changes we are beginning to see are not just technical, they are social. To capture this we have coined the term Sociomobility.

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IMPROVING THE SUPPLY CHAIN

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Broad brought together more than 120 leading practitioners, faculty, students and alumni to discuss industry challenges and opportunities. It served as a perfect platform for collaboration on hot topics such as; digitization of the supply chain, incorporation of sustainability goals, making trade-offs among local and global factors in shaping strategy and structure and tackling the lack of well-educated talent in the field.

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ADVANCING BRAND PERFORMANCE

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No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies for large companies to follow to maximize their sales and market share.

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ADVANCEMENT CORPORATE PARTNER CONTACT

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ANNA LINN

ASSOCIATE DIRECTOR FOR CORPORATE AND FOUNDATION RELATIONS,
ELI BROAD COLLEGE OF BUSINESS

Office: (517) 432-8688
linnanna@msu.edu

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COLLEGE OF ARTS & LETTERS

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CONCEPT CAR MODEL MAKING

The Ceramics program added a new studio-based offering to assist students who may be candidates for jobs within the automotive industry and industrial design. A major component of the course is clay modeling. Students gain hand skills, develop techniques with tools and templates, and hone observational skills to discern precision designs (interior and exterior auto designs as an example). Once models are complete, mold design and construction are implemented, and a series of positives are then cast and glazed. 

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MOBILITY APPLICATIONS IN CARS

The Experience Architecture (XA) program explores design within mobility applications that connects audio, video, and navigation to car infotainment systems. The XA program excels at researching, designing, building, and testing mobile applications and connecting those digital experiences within the mobile space of an automobile to inform and entertain users.

Experience architecture simulation at the MSU Main library

Moving towards electric cars, software applications and mobile user engagement will be at the forefront of the auto industry, especially as users begin to seek out contactless interactions. Experience architects will lead the way in the research, design, and testing of such systems.

SHIFTING FOCUS IN THE XA PROGRAM DUE TO COVID-19:

Our courses ask students to think about how current and future users might begin to shrink away from user-to-user interaction and prefer to engage with a more user-to-interface experience as they order food online or attempt to navigate a digital space to secure government relief funds.

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INTERIOR DESIGN OF CARS

A textile swatch is handled by students

Apparel and Textile Design (ATD) offers students interested in a career in the Automotive Industry an opportunity to secure valuable skills in draping, pattern drafting, material exploration, CAD (computer aided design), 2D and 3D design and construction methods. The utilization of these methods provides students with a strong skillset — in particular for the automotive industry in seat design, dashboard design, fabric type, sustainability, etc.

ATD also explores textiles and materials from natural and sustainable sources to manufacture surfaces from basic fibers and monofilaments to structures, finishes, and uses. This exploration highlights new textiles and materials discovered and invented with scientific rigor and innovative explorations for outcomes such as seats, automobile interiors, etc.

SHIFTING FOCUS DUE TO COVID-19:

In response to the pandemic, ATD has been exploring making masks for community and healthcare professionals in the summer of 2020 with students and alumni.

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ADVANCEMENT CORPORATE PARTNER CONTACT

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CHRISTINE RADTKE

SENIOR DIRECTOR OF DEVELOPMENT, COLLEGE OF ARTS & LETTERS

Office: (517) 432-6693  
radtkech@msu.edu

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COLLEGE OF COMMUNICATION ARTS AND SCIENCES

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BUILDING TRUST IN SELF-DRIVING CARS

Using VR, ComArtSci researchers are testing different interfaces and behaviors for self-driving cars to determine if they help or harm trust in the car’s abilities to navigate the roads.

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WORKFORCE IMPACTS OF AUTONOMOUS VEHICLES

Student autonomous test vehicle

Awarded a $2.5 million National Science Foundation grant, MSU researchers will aid transitioning the US labor force into the era of autonomous vehicles.

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ADVANCEMENT CORPORATE PARTNER CONTACT

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MEREDITH JAGUTIS

SENIOR DIRECTOR OF DEVELOPMENT, COLLEGE OF COMMUNICATION ARTS AND SCIENCES

Office: (517) 432-5672  
Cell: (517) 927-5330
jagutism@msu.edu

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COLLEGE OF NATURAL SCIENCE

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ALTERNATIVE FUEL DEVELOPMENT

The Great Lakes Bioenergy Research Center (GLBRC) — administratively housed at UW-Madison, with MSU as a special partner — works to meet the nation’s need for a comprehensive suite of clean energy technologies, including next-generation and drop-in fuels that can be used in today’s engines. The GLBRC's research supports the development of a robust pipeline from biomass production through pretreatment and final conversion to fuel, with sustainability providing a unifying theme. In short, the group develops sustainable biofuels and bioproducts made from dedicated energy crops grown on marginal lands. Its mission is creating biofuels and bioproducts that are economically viable and environmentally sustainable. GLBRC is funded through the DOE BER Bioenergy Research Center program.

The development of biomass-based domestic production systems for high energy liquid transportation fuels is addressed by exploring oil biosynthesis in plants and microalgae. Already, plants are available that can provide up to 50% of their biomass in starch, a versatile feedstock for biofuel production. Additionally, more readily extractable energy derived from photosynthesis can be provided by redirecting metabolism into plant oils, which have twice the energy content per carbon atom compared with carbohydrates and can be extracted with low energy inputs and low costs. Plant triacylglycerols can be used directly as a fuel.

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QUANTUM COMPUTING AND BIG DATA

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Quantum computing (QC) can solve problems in minutes, hours, or days as compared to years. This game-changing technology will have a significant impact in the auto industry, in areas such as optimizing the design of car components, addressing supply chain and fleet management and development of strategies for mobility services and predictive maintenance to autonomous vehicles.  MSU’s Center for Quantum Computing, Science and Engineering (MSU-Q) provides a team of experts who are developing quantum-inspired algorithms and addressing QC theoretical challenges and are designing and implementing quantum technologies. MSU-Q, as one of the largest centers of QC in the country, has a pipeline of students with significant opportunities in industry.

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ADVANCEMENT CORPORATE PARTNER CONTACT

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COREY LONGLEY-PALMER

SENIOR DIRECTOR OF DEVELOPMENT, COLLEGE OF NATURAL SCIENCE

Office: (517) 353-1637  
Cell: (517) 420-6810
longleyc@msu.edu

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COLLEGE OF SOCIAL SCIENCE

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SOCIOMOBILITY

The College of Social Science has partnered with the College of Engineering and the Eli Broad College of Business to address the many social dimensions of connected and autonomous vehicles. The Sociomobility Initiative recognizes that new technologies bring complex social issues associated with public acceptance, legal conditions, infrastructure preparation, and urban planning. The Sociomobility group is a community already collaborating around the social context of CAVs to identify the benefits of the new mobility while minimizing any problems.

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AUTONOMOUS FUTURES

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The Autonomous Futures group in the School of Planning, Design and Construction addresses sustainable development of connected and autonomous vehicles (CAVs) with a focus on transportation, infrastructure, and smart city technologies. Projects include public attitudes to CAVs, autonomous public transit, mobility for those with disabilities, urban planning and land use implications of CAVs, and CAV use in predictive policing.

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WORKFORCE IMPACTS OF AUTONOMOUS VEHICLES

Freight truck and sedan drive along highway.

The College of Social Science joins with the College of Communication Arts and Sciences and the College of Engineering in a project to examine how autonomous vehicles may affect future work such as the taxi, ride hailing and long distance freight trucking industries. Drivers who work with automated vehicles may experience changes in pay and training requirements, while the transition will affect organizations, living standards and the well-being of the workforce. Researchers draw from the fields of organizational psychology, economics, sociology, geography, technology and transportation engineering.

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ADVANCEMENT CORPORATE PARTNER CONTACT

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ALEXANDRA TRIPP

SENIOR DIRECTOR OF DEVELOPMENT, COLLEGE OF SOCIAL SCIENCE

Office: (517) 432-1801  
Cell: (517) 395-8124
actripp@msu.edu

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TALENT PIPELINE

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COLLEGE OF ENGINEERING

EXPERIENTIAL EDUCATION

The Center is designed to educate, engage, and connect students for career success. The Center educates students regarding career options and overall professional development, including Resume and Cover Letter design, enhancing interview skills, and introduction to career opportunities. We engage students early and throughout their academic experience through active employer and alumni interactions. We connect students to employment opportunities from experiential education to full-time post-graduation employment.

  • EGR 393 is a one credit course designed to enhance a student's experiential education work term by simulating opportunities for non-technical aspects of professional development and assessment of expectations.
  • Regional Activity — The Center reaches out on a regular basis to the SE Michigan Region and significantly engages with companies, alumni and students in that area.

CONTACTS: G. Motschenbacher / B. Friedrich

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ELI BROAD COLLEGE OF BUSINESS

DEEP TIES TO AUTO COMPANIES

  • Strategic recruiting consultation.
  • Companies and the Russell Palmer Career Center partner to create opportunities for student engagement on and off-campus.

CONTACT: Marla McGraw

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COLLEGE OF ARTS & LETTERS

CAREER ADVISING

  • Preparing students for careers in experience architecture, user experience, textile design/sustainability, concept car model making and skills applicable to automotive design and automotive clay modeling.
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COLLEGE OF COMMUNICATION ARTS AND SCIENCES

BUILDING CONNECTIONS

  • Internships in advertising, public relations, communication, journalism and media and information.
  • Helping students build a network by assisting with connections to alumni and professionals that work in the auto industry.
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COLLEGE OF NATURAL SCIENCE

WORKFORCE DEVELOPMENT: STEM ED

MSU has a strong record of student success in the STEM fields. The College of Natural Science began a coordinated transformation of its primary STEM gateway courses in 2013 — General Chemistry, Introductory Physics,Introductory Biology and Calculus I — all use a novel problem-based learning approach.

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COLLEGE OF SOCIAL SCIENCE

CAREER DEVELOPMENT

  • The Career Development Office works with students from their first-year on campus until they are ready to graduate.
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